OpenTable launched their first brand campaign in Australia on Halloween of 2016. The concept was aimed at encouraging Australian diners to “Next time, get the right table” by showing what could happen if you leave securing a table to chance. The creative team hired me to illustrate 5 unique, tongue-in-cheek scenarios to get the concept through in a (somewhat?) exaggerated way: a morgue, dog grooming table, surfboard workshop, massage table, and library.

These ads ran in magazines, billboards, bus/subway posters, social media & even wrapped on city buses all over Sydney and Melbourne. See below for the full, uncropped art.

Animated GIFs:
CLIENT: OpenTable
 Brendan Callahan
DESIGNER: Alexandra Styc

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